My start up deals with some different customers and clients.
For this section I will be focusing more on the customer side and how people
decide where to donate goods and what the best options for that would be. As
well as how they feel after donating the good and the ease of the donation
process. Currently, people that are donating goods can take them to local
organizations and drop them off. I talked with several people who are active in
the community donating goods. Their problem lies in the fact that they must take
them to the drop off locations. One person said that they often have bags of
clothes or goods that collect and then forget about and leave in the garage for
months. Additionally, another individual said that they often plan to take
goods to donate and then end up leaving them in the car for weeks and eventually
get frustrated and end up just dropping it off at the nearest drop box rather than
a verified organization of choice. The last person said that when they have items
to donate, they generally bring them to church with them the next time they go
to service. For each of these people the number one factor for them was
convenience. This segment of people all said they would be much more inclined
to donate if there was a streamlined service for which people could request
their items to be picked up. As far as the post purchase evaluation, this is a
little bit different because people are not actually purchasing anything but only
donating goods. However, people did say that they would want to make sure that
the organization coming to get the goods would be a verified nonprofit
organization. This was good information for me and offered an aspect of the
business that I had not previously considered.
Overall the information
gathered confirmed previous interviews that the main key lies in the ease of
access and streamlined way to donate the items. However, one great piece of information
received was an idea to verify all of the nonprofit organizations so that the
goods that are being donated are only going to verified organizations whose
main purpose is to help others. This segment seemed to be very open to any
solutions that involved ways to have your items picked up instead of delivering
them themselves. As far as post purchase evaluation, people are more concerned
to know that the goods are going to places where they are helping other people.
Hey Bryce,
ReplyDeleteit seems like there is low motivation for these customers to commit their efforts to make donations due to almost no reward. However, I do think this can be fixed if there were a way to implement a warm glow reward to donating consumers. If these customers can be recognized or noticed for their deeds, then they may instead place donations higher in their priority. Unfortunately, as you mentioned, a lot of donation centers are simply dropping and go with little interaction.
Hello, Bryce!
ReplyDeleteAs one of those people who collects old clothes and leaves them in the back of my car for months before I remember, or even have time, to drop them off at Goodwill or other donation centers, I can attest to how hard it can be to do so. I think a donation pick-up service is a great idea, and you can even "hire" high school students to do so for volunteer hours perhaps? My brother did something along those lines for his community service hours when he was in high school.
Hi Bryce,
ReplyDeleteI find your problem to be very relatable. As a person who makes goodwill donations once or twice every year I find it to be very troublesome and annoying to do so. This is especially bothersome because people are discouraged to do something that is very good to society and can help thousands of underprivileged people. I think we should all try to fix this problem in order to encourage people to do good deeds such as this.